Be More Know More is a news brand created by me and teammates in a journalism capstone course. The brand revolves around talking to seemingly ordinary, everyday folk, and then finding out about their hobbies and stories in order to promote empathy. This incapsulated many topics between secret ninjas in the Loyola community and even previously incarcerated individuals struggling with life on the outside. The words Be More are also related to the city of Baltimore where our organization is based. When I thought about Baltimore and how we go out to get stories I was reminded of ravens (Edgar Allen Po and our football team) and how when trained will find items like jewelry lying around and return it to their owners. In a similar way we were going into our subjects’ interviews and grabbing interesting stories from seemingly no where. I made the raven holding a gem, and the colors in the gem are a gradient of the red and yellow prominently featured in the Maryland flag.